Now, as someone who looks like a turtle without its shell sans mascara (and I say that lovingly, knowingly, with zero shame promise), I've got some pretty strict standards when it comes volumizing formulas. Oh, and the tube itself doesn't just look like a spitting image of a Drybar hairbrush, but the bristles also have "little yellow balls on the tips," said Lima, like its Lemon Drop Detangler Brush. 15 hours ago. by Victoria Edel That's why the two designed a formula and brush in tandem with the most-requested style at the salon: volume. The specially designed wand is inspired by the technology used to create Drybar's barrel hairbrushes, and works with the biotin-infused formula to deliver voluminous lashes that last. Pizza and pineapple. I don't know if it's the wand or the formula but my lashes really look long when I use the Lash Blowout Volumizing Mascara. Still, with what might appear to be an odd match, the founders behind IT Cosmetics and Drybar insist the collaboration a first for both brands; a mascara called Lash Blowout hitting QVC July 26, ITCosmetics.com July 31, plus Sephora and Ulta August 1 makes perfect sense. Place the mascara brush at the base of your lashes, then sweep up and through to the tips. Clearly, stranger things have come together than a makeup company and blow-dry bar franchise. This is currently my favorite mascara. That's where IT Cosmetics did its due diligence: "We wanted to capture the best of Drybar technology, so the mascara is loaded with a lot of the same ingredients you'd find in some of their hair products, like biotin and collagen," said founder Jamie Kern Lima. It's not what I expectedI'm debating whether or not to return it?! This item is NOT eligible for coupon discounts. 11 hours ago, by Chanel Vargas That being said, this mascara really created a WOW factor without the heavy clumping that I get with other "thickening" mascaras. Aqua/Water/Eau, Paraffin, Potassium Cetyl Phosphate, Copernicia Cerifera Cera/Carnauba Wax/Cire De Carnauba, Ethylene/Acrylic Acid Copolymer, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Cera Alba/Beeswax/Cire Dabeille, Synthetic Beeswax, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Cetyl Alcohol, Steareth-20, Glyceryl Dibehenate, Steareth-2, Phenoxyethanol, Hydroxyethylcellulose, Acacia Senegal Gum, Tribehenin, Caprylyl Glycol, Glyceryl Behenate, Sodium Dehydroacetate, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, Disodium Edta, Butylene Glycol, Tocopheryl Acetate, Panthenol, Sodium Laureth Sulfate, Biotin, Tetrasodium Edta, Silica, Propylene Glycol, Pentylene Glycol, Hydrolyzed Soy Protein, Potassium Sorbate, Soluble Collagen, Bht, Trisodium Edta, CI 77491, CI 77492, CI 77499/Iron Oxides, CI 77007/Ultramarines, CI 77891/Titanium Dioxide, Mica, CI 75470/Carmine, CI 77288/Chromium Oxide Greens, CI 77742/Manganese Violet, CI 77510/Ferric Ferrocyanide. The only problem is most mascaras on the market either clump after I apply my (admittedly excessive) 200 coats or leave me looking like Courtney Love circa 1992 by lunchtime. Delivers 19 times volumized lashes for all your eye makeup looks, Specially designed mascara brush inspired by technology used for barrel hairbrushes creates instant lash lift, separation and structured volume for the look of longer lashes, Super black pigment coats and thickens individual lashes to create the look of full lashes, Easy-grip, soft-touch handle for effortless application and control to curl lashes, Biotin-infused formula promotes stronger, healthier-looking hair, #1 Prestige Face Makeup Brand in the U.S. (Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Brand Dollar Sales, January-November 2020). 14 hours ago, by Taylor Andrews Socks and sandals. Get your daily beauty fix right in your inbox. While the mascara does lengthen, it really clumps, and it's messy! Let's just say: they definitely didn't blow it. "There are a lot of parallels between the two because lashes are hair," CEO of Drybar Alli Webb told POPSUGAR. , It Cosmetics Wants to Blow You Away With Its Lash Blowout Mascara Literally, Quinta Brunson Loves Drugstore Shopping Just Like the Rest of Us, Chle's Abstract-Swirl Nails Prove Summer Isn't Over Yet, Jennifer Garner's Advice on Injectables: "Be Cautious", Jennifer Lopezs Beige Nails Are Perfectly Minimalist For Fall, Maisie Williams Gets a Buzz Cut in Her Latest Hair Transformation, This $25 Amazon Romper Is My Go-To Athleisure Outfit. So, the inevitable question: did Lima and Webb get it right with the IT Cosmetics Lash Blowout Mascara? Never clumpy and adds major length and definition. The wand is super messy when it comes out of the mascara barrel! Being Asian I have tiny tiny tiny eyelashes. Sign up for our Fashion & Beauty newsletter. , Awesome, Youre All Set! it looks beautiful on the lashes. It's a little more than I like to spend but well worth the money. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. "Everybody wants big hair, just like everybody wants big lashes. Did it live up to its claims? I'm in love with this! (Those make it easy to rake through knots er, clumps.). The false-lash effect, for me, is akin to putting on a fresh pair of underwear in the morning like I'm ready to take on the world and the more fanlike, the better. This mascara gave me noticeable lashes and it magically curled my super straight lashes that gave my eyes a larger profile with a brighter more awake look. A lot of times it doesn't even look like I have any. Not only that they are thin and worse they are very very straight. ", Another thing everybody after volume also probably knows: the best results are all in the details. Apply additional coats if desired. As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. 11 hours ago, by Jenny Sugar By signing up, I agree to the Terms and Privacy Policy and to receive emails from POPSUGAR. Really makes my lashes look long and full. Please select the topics you're interested in: Would you like to turn on POPSUGAR desktop notifications to get breaking news ASAP? Great, Click the Allow Button Above I actually used a wand from a different mascara, and it worked nicely. There is little in-between. I originally tried this mascara as part of a big box I bought last year and found that I love it (and IT). I will confess that I also use bareminerals lashtopia as a second coat for more volume. I love this masacara. Bye bye tarantula eyes! It Cosmetics Lash Blowout Volumizing Mascara was developed in partnership with Drybar for the appearance of volumized lashes with lift, separation and definition. King Kong and Ann. This applies nicely and doesn't clump.
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